What is Online Reputation Management?


In the fast-paced digital era, where information travels at the speed of light, managing your online reputation has become more critical than ever. As a leading digital marketing company, we understand the profound impact that online reputation can have on a business’s success. In this blog post, we’ll explore the nuances of Online Reputation Management (ORM), backed by relevant statistics, facts, and figures that highlight the necessity of proactive reputation management in today’s competitive landscape.

The Influence of First Impressions

First impressions wield considerable influence, and in the digital domain, they are often made online. An astonishing 87% of consumers peruse online reviews for local businesses, underscoring the pivotal role a positive online presence plays. Whether it’s a potential customer researching your company or a client looking for reassurance, your online reputation is the gateway to building trust and credibility.

The Significance of Reviews

Customer reviews play a pivotal role in shaping your online reputation. According to a survey by BrightLocal, 93% of consumers read local reviews to determine the quality of a business. Furthermore, 68% of consumers form opinions by reviewing between one and six testimonials. This highlights the need for businesses to actively monitor and manage their online reviews to ensure a positive narrative.

Negative reviews, if left unaddressed, can have a detrimental impact on your business. A Harvard Business Review study found that a one-star increase in Yelp rating leads to a 5-9% increase in revenue for a restaurant. This demonstrates the direct correlation between positive online reviews and business success.

Proactive Reputation Management

Online Reputation Management is not just about reacting to negative feedback; it’s about proactively building and maintaining a positive online image. A proactive approach entails consistently creating high-quality content, engaging with your audience on social media, and actively seeking and promoting positive reviews.

An interesting fact is that 77% of consumers believe that online reviews older than three months are no longer relevant. This underscores the importance of regularly updating and managing your online presence to stay relevant in the eyes of your audience.

The Role of Social Media

Social media is a powerful tool for both building and tarnishing reputations. According to Statista, there are 4.2 billion social media users globally. This vast audience presents an incredible opportunity for businesses to connect with their customers and showcase their brand personality. However, it also means that any negative publicity can quickly go viral.

An insightful statistic is that 54% of social browsers use social media to research products. This reinforces the idea that your social media presence is a key touchpoint for potential customers. Effective social media management is integral to crafting a positive online reputation.


In the digital epoch, your online reputation is a valuable currency that can either elevate or diminish your business. As a dedicated digital marketing entity, we acknowledge the pivotal role of Online Reputation Management in navigating the intricate digital landscape.

By leveraging the power of positive reviews, actively managing your online presence, and embracing a proactive approach, you can shape a digital narrative that resonates with your target audience. As the saying goes, “Your brand is what people say about you when you’re not in the room.” With strategic Online Reputation Management, ensure that what they say is a testament to your success.